The story behind the coffee: you see, my farrier husband likes his coffee black. And strong. So strong that he describes it as "Strong enough to float a horseshoe." And thus the idea for Quench Water Coffee was born. For the uninitiated, quench water is the water that farriers and blacksmiths use to quickly cool their heated horseshoes and what-not.
Farriers who travel empty their quench water bucket between stops, but the water in stationary shops is not changed. It lingers forever and takes on murky, mythical qualities. It's even said to be a reliable cure for poison ivy.
At any rate, the vision of coffee floating horseshoes amused me; it seemed to be a fun idea for a real brand. It's roasted, blended and ground right here in our hometown in small batches for optimum freshness.